While travel and hospitality sector has always been ranked amongst the budding sectors of the industry, one segment that is booming high in this domain is the MICE industry. In an era where technology has taken us to new levels of communication with mobile phones and video conferencing being ubiquitous, there are many who question the need for business travels. Many organizations view business travel simply as an expense and don't see the benefits that come from it. Hilaire Belloc said, `We wander for distraction, but we travel for fulfillment', and with today's hectic work culture and businesses full of stress and commitment, MICE is the new form of business tourism which is not just profiting the employees but is also a boon for the corporate.

With campaigns like `Athiti Devo Bhav' and `Make in India', India has seen a tremendous rise as travel destination, not just for leisure but also for business purposes. With Convention Centres like Hyderabad International Convention Centre and hotels like The Ashok, New Delhi Le Meridien, Cochin, India Expo Centre, Delhi, MICE tourism is the new buzzword in the international tourist market and relates to various business groups and individual travelers. With the huge amount of benefits conferred upon business travelers when they travel for work, a business that does not use quality travel agencies can be losing out not only exceptional customer service and support but also money in some cases.

With a vision to showcase the potential of such companies, in this edition of siliconindia magazine we have featured a list of `10 Most Promising MICE Service Providers - 2019'. This carefully crafted list comprises of best-in-class MICE service providers which are setting a niche in the industry with their top-notch offerings in travel and hospitality domain. On the cover we have featured Victoria Travels ­ a firm which is now recognized for offering customized corporate travel, leisure travel and MICE services accentuating on customers' experience along with suggestions and recommendations by having a thorough understanding of their requirements. Working with the right corporate travel agent, you not just get an individual to book your flights, but you truly book efficiency and peace of mind. We hope the list helps you find the right partner and we achieve our mission.

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