Rigo: Re-Defining Casual Wear Statements, Styling Vogues for the Free-Spirited Millennial

Anubhav Gupta,Managing Partner
Anubhav Gupta, Managing Partner

The history of the great grand apparel tradition dates back to Indus Valley civilization where cotton-spun dyed wraps defined fashion-cues of the fifth century native Indians. Deeply rooted traditional vestments have borne the whisks of revolution ever since, emerging to appoint contemporary avant-garde styles in the modern era. Thus, dominated by the majority of Gen Y & millennial population, India is lining-up on global fashion with more variation segments today than ever. The Indian-market moreover sets pace to revolutionize fashion statements to 'fit & comfort' casual wear designs for the fast moving generation. Capturing just this, Rigo, a young online fashion label was incepted in 2012 with the right craftsmanship and expertise to fulfill demands of this dramatic fashion revolution. Treasuring over 25 years of garment manufacturing experience, Rigo harbingers a race of casual wear catastrophe mending collections for young men & women (17-35 years), harnessing latest patterns
and experimental designs for its risk takers.

‘Made for the global Indian’, Rigo garments are perfect embellishments of data-driven designs based on voguish trends, colors and market gaps to meet the demands of its young & effervescent customers. Sourcing its raw materials from mills that supply to world-class brands, Rigo’s in-house manufacturing unit strives to proffer first-rate quality premium fashion at affordable price points. With collections ranging from casual wear shirts, shrugs, cool printed tees, polo’s, Henley and V-necks, shorts, denims and more, long sleeve tees for men are its best seller. The company introduced men shrugs last year which is catching-up with the young generation fast. The company seeks to cover an elaborate range of casuals to suit all body types and preferences.

"Made for the global Indian’, Rigo garments are perfect embellishments of data-driven designs based on voguish trends, colors and market gaps"

When Quality sets the base for Success
With its products gaining an instant hit in the market, Rigo went-on to establish itself as a national brand, citing fame for its unique knitted women garments and long-sleeve tees for men, beside its exclusive party wear and shrugs. Involving an in-depth production process, the raw material
undergoes a thorough checklist process succeeded by manufacturing that accommodates three-point quality checks at every stage and a final QC before dispatching of orders to end customers. Rigo moreover sets exclusive high-quality control standards to ensure that the end product is a perfect creation for its customers additionally conveying strong guidelines to suppliers ensuring timely, hassle-free delivery at the customer’s doorstep. Taking pride at the success of his brand due to its quality standards, Anubhav Gupta, Managing Partner, Rigo, states, “Throughout our stint in the fashion industry, quality has unarguably always remained our prime agenda. It makes us stand apart from the various other manufacturers and suppliers in the market”.

Scaling heights to double the revenue, Rigo stays focused on expanding its online market space at ten percent in the coming months and is working closely with multiple marketplaces to grow the brand. It aims to establish a firm presence on a PAN India basis. Along with the expansion, the company aims at doubling its production within the next six months, launching enriched designs and diverse style catalogues. Currently, thrusting forward as a bootstrapped company, Rigo opens out its welcoming arms to establish partnerships and accelerate its growth.