A journey is always more beautiful than the destination, no matter where you are headed or what kind of a traveller you are. You are no longer short of options on globe-trotting with numerous websites and mobile apps for various holiday services that help you book flight/train/bus tickets and reserve hotel rooms. Although there is an abundance of online options on travel bookings, but it is cumbersome to manage so many apps as one has to use a different app for every requirement. Darting the bulls-eye, Yatra (NASDAQ:YTRA) caters to diverse range of travel services on a single platform. From flight and train tickets to buses, cabs, hotels and home stays, Yatra has something to offer to every kind of traveller.

Founded by Dhruv Shringi (CEO), Manish Amin (CIO), and Sabina Chopra (COO) in August 2006, Yatra is one of the few Indian companies to be listed on NASDAQ that provides enriched travel experience to its travellers; whether you are a conventional tourist, an experimental traveller or an adventurous explorer, you will always find a suitable solution on Yatra.com. Today being India's second largest online travel agent(OTA), Yatra Online has established itself in the market

place as 'India ka Travel Planner’. Ranked as the most trusted e-Commerce travel brand in India by The Economic Times Brand Equity Survey’16, it even has strategic alliance with Reliance Jio which enables it to effectively reach out to tier 2 or 3 markets in India even at low internet bandwidth.

Yatra has always targeted for 100 percent customer satisfaction, guiding its customers throughout the booking process, resolving queries and concerns on every possible requisite through 24x7 multilingual call center, online chat, email or website

Simplifying User Experience
Procuring the largest Indian hotel network (over 64,500) and more than 17,000 travel agents in over 1,100 cities and towns, the company is simplifying user experience with customer friendly features like ‘Yatra Service Assurance’ to provide embellished holiday experience and ‘Yatra Mini’ which is a multilingual (available in 13 languages) app that works even on slow internet networks. Yatra has always targeted for 100 percent customer satisfaction, guiding its customers throughout the booking process, resolving queries and concerns on every possible requisite through 24x7 multilingual call center, online chat, email or website. Focused on customer satisfaction, the company guides customers

through out their booking process, solving their queries and concerns even if they are not a part of the package through customization.

Being India’s first voice enabled flight search app with customized travel planning, equipping UPI (Unified Payments Interface)& the Facebook Messenger Bot,and Truecaller account assistance, Yatra is evolving diligently that accounts for its growth of 78 percent on the mobile app bookings. “Being in a hyper competitive environment with a rapidly evolving consumer keeps us on our toes. As a result, innovation, continuous learning and constant evolution are integral themes for all of us at Yatra,” proclaims Manish.

The Road Now & Further
With approximately 5.2 million cumulative customers and gross bookings of Rs.69.1 billion during fiscal year 2017, bookings are expected to grow nearly two-fold to $11 billion by 2020. Having signed MoU with the state Governments of Uttarakhand, Andhra Pradesh, Madhya Pradesh, Gujrat, Chattishgarh and Odisha to promote home stays and market the vividness of these states, Yatra lists over 200 properties on its website. This online travel provider intends to fixate on the tripartite criticality of building increased brand awareness, investing in mobile technology and leveraging their multi channel approach along with regional connectivity scheme and advancements in terms of AI (Artificial Intelligence) and big data to build a profitable business in the long term. With a well-established brand, a large loyal customer base and a strong balance sheet, Yatra is a strong force to reckon with in the Indian travel market.