In the current era of travelers, travel bloggers and vloggers, personalization is the buzzword trending within the travel industry. Every traveler has a different interest: some love the sea, while others may fascinate the mountains; some travel to relax, others travel to unveil the inner adventure spirit; some may like resorts, while other travelers may choose home stays. In an era where travel embodies freedom, travelers want much more than plain vanilla vacations to satiate their wanderlust. According to a survey by Travelport where 23,000 people from 20 countries were surveyed, including 2000 from India, Indian travelers want and expect travel providers to help them personalize their experience seamlessly. While technology has become a key player in the travel industry, owing to the...