According to a new report by industry body FICCI, strong economic growth coupled with rapid emergence of India on the global horizon is poised to drive the growth of MICE (meetings, incentives, conferences and exhibitions) tourism at a much faster rate. With more and more firm sprouting at a rate faster than ever before it has opened a window of opportunity for Tour and Travels service providers in India. MICE industries estimated to grow in India by an average of 7-10 percent and generate more than 2 million outbound tourists by 2020. Set up with a vision to provide ethical and professional services to every single guest and ensuring that every traveler leaves with unique experiences and benefits is Ashirwad Tours and Travels.

Established by an Ex- Indian Army officer Satish Chandra Sharma, Ashirwad Tours and Travels grew out of local transport service provider concept in Gorakhpur in early 2000 into a local travel service provider for Nepal to Indian customer in early 2010 to being a recognized MICE service provider in 2019. Built on the Japanese concept 'Kaizen' which means Continue Changes for Improvement the firm not just ensures that the best MICE experiences are delivered to its customers but also makes sure to develop a bond that makes its clients come back.

"Initially when the company was established, we had an agenda of providing organized and professional services to the travelers or the clients. Those days, in Gorakhpur, there were no professional MICE organizations, although there were many travel agents located near the railway station and within the city but they were not very professional due to lack of knowledge or intensity about MICE or tourism industry. This motivated our founder Satish Chandra Sharma to establish Ashirwad Tours and Travels", says Ashutosh, Director of Ashirwad Holidays Pvt. Ltd.

Now recognized as Ashirwad Holidays, packages offered by the company have been updated by adding more destinations. The packages are divided into Domestic and International where domestic destinations include Andaman Leh and Ladakh, Southern India, Sikkim Uttarakhand and Uttar Pradesh, adding to this the international destinations are Nepal, Bhutan, Indonesia, Mauritius and Srilanka. Further Ashutosh elucidates, "We own vehicles both in domestic and international destinations which we offer our clients to facilitate easy transportation facilities both in domestic and international destinations. Also we provide vehicles to those clients who prefer to travel by road. We also assist in currency exchange for international trips.Once such case Post Demonetization Indian currencies are not been accepted in Nepal and the travelers are not much aware of the currency exchange points in Nepal. So to mitigate this problem our representatives assist the travelers in exchanging currencies. We at Ashirwad Tours and Travels provide quick solutions to every query and concern of our clients".

Committed to making a difference in the lifelong experience of its travellers who travel to, whether on business, on holiday or on a study tour

The company has some major future road maps such as five years down the line the firm aspires to expand its business to the metro cities especially across Delhi. The company aims of catering good and professional services to customers all across the country. "Ashirwad Tours and Travels is doing exceptionally well since its inception, the growth rate of the company is increasing 10 to 15 percent every year and will expand the company in the years down the lane by offering best services to our clients", concludes Ashutosh.