The allure of projections at visitor attractions in India

Rishubh Nayar has over 15 years of professional experience in the areas of account management, market and channel development, business analysis and sales. Under his astute business acumen and hard work, Christie has attained market leadership for high-brightness projection and display solutions in India.

In a conversation with siliconindia magazine, Rishubh discussed the appeal, tech advancements, common techniques, and future of projections at Indian attractions.

What is the main draw of projections at Indian attractions, and how has technology improved overall visitor experiences?
Projection technology has made a profound impact on India’s cultural landscape over the past decade. One notable pioneer in this field introduced projection technology for light and sound shows at various attractions. This marked the beginning of outdoor installations in the country, fostering innovation in projection mapping.

Since then, projection mapping has blossomed into a widely embraced technique, transforming diverse surfaces and objects into captivating display platforms for video projections.

From cultural and historical sites like Gwalior Fort and Modhera Sun Temple to architectural monuments honoring outstanding individuals and statesmen such as the Statue of Unity and Statue of Equality, projection mapping has become integral to live events and permanent installations alike.

The result is an elevated visitor experience that transcends traditional boundaries. Projection mapping breathes life into every canvas, enthralling audiences with its seamless blend of audio and vivid imagery.

Projection mapping has blossomed into a widely embraced technique, transforming diverse surfaces and objects into captivating display platforms for video projections

This immersive combination not only tells a compelling story but also transports viewers to realms beyond imagination, leaving an indelible impression on all who experience it.

What specific projection technologies are commonly used in creating immersive experiences at attractions?
In recent years, significant advancements have propelled projection technology forward, particularly with the transition from traditional lamp-based systems to cutting-edge laser illumination. This shift has played a pivotal role in enabling the creation of immersive experiences across diverse venues.

From 1-chip and 3-chip laser projectors to state-of-the-art RGB pure laser illumination, these systems deliver exceptional brightness, color accuracy, and 3D visual capabilities.

Widely embraced by attractions including museums, planetariums, theme parks, and cultural heritage sites, they greatly enhance the visitor experience.

With a variety of illumination sources, brightness levels, and resolutions available, projection technology accommodates diverse onsite requirements, enabling fascinating displays and storytelling at son et lumière events, enhancing the appeal of these venues. Additionally, features like built-in warping and blending tools and an automated camera-based alignment and recalibration solution facilitate seamless integration and maintenance, ensuring a smooth operation for operators and owners.

How do you gauge and measure the success of projections in terms of visitor feedback and engagement metrics?
Several key indicators contribute to measuring the success of projections at various visitor attractions. Firstly, obtaining visitor feedback through surveys, comment cards, or online reviews provides valuable insights into their overall experience. Another important metric is audience engagement, where observing audience behavior during and after the show helps gauge the effectiveness of capturing and maintaining interest. Tracking attendance and repeat visits also helps determine the impact of projections on visitor attraction and retention.

Additionally, monitoring social media platforms for mentions, shares, and user generated content related to the projections offers insights into their popularity and reach among visitors. By analyzing these metrics and feedback channels, visitor attractions can gain a comprehensive understanding of the success of their projections, guiding future decisions and improvements.

"Projection technology will continue to thrive at visitor attractions across India, with an increasing number of venues adopting these systems to offer exciting nighttime spectacles."

How do we address potential technical issues or glitches that may arise during a projection-based experience?
Addressing potential technical issues or glitches during a projection-based experience requires a proactive and systematic approach. Key strategies include regular technical support by a trusted systems integrator and implementing a preventive maintenance regime to identify and address potential issues before they escalate.

Putting in place backup systems or redundancy measures to minimize downtime in case of technical failures is also highly recommended. This may involve having spare projectors and other essential equipment readily available.

Onsite crew and staff can also be trained to operate the projection systems and continuously monitor the equipment during operation to detect any anomalies or performance issues. Regular testing and calibration should be conducted to maintain optimal performance. Operators of visitor attractions can also put in place emergency response plans outlining steps to take in the event of technical issues or glitches during a projection-based experience. These plans should include clear roles and responsibilities for staff members and procedures for communicating with visitors.

In your opinion, what is the future trajectory of projections at visitor attractions in India, and how might they continue to evolve?
Projection technology will continue to thrive at visitor attractions across India, with an increasing number of venues adopting these systems to offer exciting nighttime spectacles. As projection technology advances and becomes more accessible, the possibilities it offers will become increasingly sophisticated, immersive, and integral to the visitor experience.

The use of interactive projections is expected to become more widespread as venues seek unique ways to engage visitors actively and personalize their experiences. This will enable visitors to manipulate images or interact with virtual elements, resulting in a more dynamic and participatory experience. Furthermore, advancements in projection mapping technology may lead to more ambitious and elaborate displays, characterized by vivid colors, higher resolution, and contrast for greater realism.

By seamlessly integrating these projections into the architecture of historical sites or landmarks, venues can transport visitors to different time periods or create virtual landscapes that complement the physical environment.

Collaborations among artists, technologists, and storytellers will continue to drive innovation in projection techniques, pushing the boundaries of creativity and mesmerizing audiences with new experiences.
As technology continues to advance and creativity thrives, projections at visitor attractions in India are set to evolve further. They will increasingly shape the visitor experience, providing fresh avenues for exploration, education, and entertainment.