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New Delhi: TripAdvisor, the world's largest travel site, announced the results of the world's largest accommodation and traveller survey- the TripBarometer by TripAdvisor. This study, conducted on behalf of TripAdvisor by independent research firm StrategyOne (a division of Edelman Berland), will be biannual and reports on top travel and hospitality industry trends, according to more than 35,000 travellers and accommodations around the world.
The results of the TripBarometer highlight country level, regional and global trends within the travel sector and reveal insights into economic outlook, travel planning, booking methods and traveller expectations. The report shows that Indian accommodations are the most optimistic about their business prospects in 2013, while 77 percent of domestic travellers plan to increase their travel spend this year.
Indian hoteliers are able to look back at last year with satisfaction: 81 percent of the over 750 hoteliers surveyed for the TripBarometer reported that 2012 was economically successful for them. In fact, 28 percent of Indian accommodation owners went so far as to describe 2012 as "very profitable". Looking at these findings, India is in peak position compared to other key markets around the world.
The results of the TripBarometer highlight country level, regional and global trends within the travel sector and reveal insights into economic outlook, travel planning, booking methods and traveller expectations. The report shows that Indian accommodations are the most optimistic about their business prospects in 2013, while 77 percent of domestic travellers plan to increase their travel spend this year.
Indian hoteliers are able to look back at last year with satisfaction: 81 percent of the over 750 hoteliers surveyed for the TripBarometer reported that 2012 was economically successful for them. In fact, 28 percent of Indian accommodation owners went so far as to describe 2012 as "very profitable". Looking at these findings, India is in peak position compared to other key markets around the world.
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