Pricol Travel Bets Big on Vacation Travel Market

Bangalore: Pricol Travel, segment of the Rs. 1500 Crore Coimbatore based Pricol Group has put forth its plans to enlarge its range of travel management business by entering the cruise cum leisure segment in a big way by launching the CruiseBay lounge in Banjara Hills, Hyderabad. 8 new luxury properties will also be added under the Tamara brand in the form of boutique hotels, wilderness lodges, luxury villas in different locations in South India, like Rameshwaram, Tanjore and Ootacamund. Focusing primarily on the family getaways they would select places of historical interest, hill stations, forest corridors, beaches.

The company expects a three- fold rise in its turnover from Rs 100 Cr to Rs. 300cr. Pricol Travel is a top corporate travel management service provider in South India and aims to maintain its position with "Getaways de Pricol" by hosting special interest holidays like the Oktoberfest, Mardi Gras, The Scottish Whiskey Trail and Castles of Scotland itineraries and many more.

Vikram Mohan, Director Pricol Travel said, "Pricol is very excited to launch the CruiseBay lounge in Hyderabad and offer cruise itineraries given the growing popularity and choice of traveler for cruise vacations in this region. We hope to benefit from the fact that cruises have always cost less than comparable land vacations. We are getting a huge amount of response from corporates and individual families to embark on cruise vacations both from Hyderabad and the other cities we operate."

"Leisure cruising is a multi-billion dollar business with ships operating in all the seven oceans. There is a cruise holiday to suit every age, every budget and every need. Indians are beginning to experience the value and benefits of taking a cruise holiday and there is a steady growth in cruise passenger's year on year. The growth is expected to grow multifold as international cruise liners are gearing up to sail in the Indian waters across our 7500 kms strong coastline. As an early entrant CruiseBay expects to capture the major market share being India's first and only cruise focused company. " said Nikhil Thakurdas, Director of CruiseBay.

CruiseBay is a B2C company and currently sell cruises for 28 cruise liners, the cruise destinations include Alaska, Scandinavia, North America, Europe, Caribbean, Middle East, Asia, India, Hawaii, South Pacific, Africa, South America, Australia, New Zealand and Antarctica.

CruiseBay cruise lines feature soft adventure expeditions to such unusual and rustic frontiers as Antarctica, the Amazon rain forest or African Serengeti. Or one can discover historical legacies with itineraries to the Mediterranean, Northern Europe, South America or closer home to Vietnam, Hong Kong etc. Cruise vacationers can also enjoy spectacular scenic cruises to destinations like Alaska, Norwegian Fjords, the Caribbean and Greek Isles.