Over 3 Quarters of Indian Travellers Expect to Spend More on Travel in 2013

Indian Properties in Control of Their Online Reputation


The TripBarometer shows that a majority (91 percent) of hospitality businesses in India indicate that they are taking active control of their online reputation by monitoring traveller reviews online.

Indian accommodations consider both guest rants and raves equally valuable feedback. According to the TripBarometer, accommodations in India are proactive in responding to both positive and negative online reviews with 89 percent of survey respondents claiming that they respond to positive reviews and nearly all (99 percent) of respondents indicating that they respond to negative reviews, either online or in private.

Good staff performance does not go unnoticed with over half (64 percent) of Indian properties indicating that they have congratulated or rewarded staff as a result of positive online reviews. Guest feedback is taken seriously by Indian accommodations with 71 percent indicating that they have addressed the content of a negative review with the staff involved and a further 63 percent having invested in staff training on account of receiving a negative online review.